Dario Smith, Author at Red Arrow Marketing

How Local Businesses Boost the UK Economy?

September 15, 2025 by Dario Smith

Illustration of a bustling local economy with diverse people shopping and selling goods in small shops, including a bakery, a store labeled "Economy," and a fruit stand.

Many local businesses across the UK have been struggling to stay afloat in the last few years. According to the Office of National Statistics (ONS) there have been 345,000 business closures across the UK in 2022, and over 295,000 in 2023. Staggering numbers, right? Here at Red Arrow Marketing we love supporting local businesses and … Read more

How Digital Marketing Influences Consumer Behaviour

August 26, 2025August 20, 2025 by Dario Smith

Digital Marketing team in a modern office discussing marketing strategies with charts and graphs on a screen in the background.

In today’s fast-paced, over-saturated markets, and low concentration spans digital marketing plays a powerful role in shaping consumer behaviour. The journey from product discovery through to purchase decision-making entails relying heavily on product reviews, online interactions, and personalised promotions before the commitment is made. For business owners it is essential to understand these shifts for staying … Read more

Outsourcing Digital Marketing Services vs. Hiring an In-House Team: What’s Best for Small Businesses?

August 26, 2025August 8, 2025 by Dario Smith

Diverse group of five professionals collaborating around a large table in an office, working on laptops, reviewing documents and data, and discussing a digital analytics report on a monitor.

For small and local businesses, digital marketing is no longer a luxury — it’s essential. From SEO and PPC to web design and social media, marketing can make or break your visibility, your leads, and ultimately, your success. But there’s one big decision every business owner faces: Do you hire an in-house team, or outsource … Read more

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