For small and local businesses, digital marketing is no longer a luxury — it’s essential. From SEO and PPC to web design and social media, marketing can make or break your visibility, your leads, and ultimately, your success. But there’s one big decision every business owner faces:
Do you hire an in-house team, or outsource your digital marketing to experts?
At Red Arrow Marketing, we’ve worked with countless small and medium-sized businesses who have faced this exact question. And more often than not, outsourcing offers the most cost-effective, efficient and results-driven solution. Here’s why:
The Challenge with Hiring In-House
Many local businesses simply don’t have the time, budget, expertise or facilities to hire and manage a full in-house marketing team. A well-rounded digital strategy typically requires:
- A web developer
- An SEO specialist
- A graphic designer
- A social media manager
- A content writer
- A PPC expert
- A marketing strategist
Hiring even just two of these professionals full-time can cost tens of thousands of pounds a year — not to mention the training, tools, pensions, and payroll admin. And if you rely on one person to “do it all,” quality and consistency often suffer.
Why Outsourcing Digital Marketing Makes Sense
Outsourcing your digital marketing isn’t just a cost-saving tactic — it’s a smart strategic move, especially for small to mid-sized businesses that want real growth without the stress of managing a full-time marketing department.
When you choose to outsource, you’re not just buying services — you’re investing in experience, insight, and performance from a team of professionals who specialise in what you need. At Red Arrow Marketing, we give you immediate access to:
- Expert-level skills across all areas — SEO, web design, PPC, branding, social media, content creation and more
- Top-tier tools and platforms — without paying extra for software licences or subscriptions
- Proven marketing strategies — tailored to your business, industry and customer behaviour
- Actionable data and reporting — so you always understand your return on investment
Rather than hiring one person who may be a generalist, you get a complete, high-performance team for less than the cost of a single full-time salary.
Outsourcing also gives you agility. Need to ramp up your PPC next quarter? Want to redesign your website in six months? No problem. You won’t need to recruit, train, or restructure — we flex with you, and we scale to meet your goals as they evolve.
At Red Arrow Marketing, we handle everything behind the scenes so you can focus on what matters most: running your business. No recruitment headaches. No missed deadlines. Just results, delivered by people who care.
Expertise That Drives Results
One of the biggest benefits of outsourcing is experience. Our team at Red Arrow Marketing has over 15 years of cross-industry knowledge — from eCommerce and local services to hospitality and B2B. We know what works, what doesn’t, and how to make your brand stand out online.
We don’t just tick boxes. We take time to understand your business, your audience, and your goals. Then, we build a tailored marketing strategy to help you grow sustainably — whether that’s through a stunning website, a Google-optimised Business Profile, or an SEO campaign that brings long-term traffic.
More Value, Less Hassle
Outsourcing means you can focus on what you do best — running your business — while we focus on what we do best: growing it. You won’t need to juggle job ads, HR, or marketing reports you don’t understand. Instead, you’ll get:
- Monthly performance updates in plain English
- Clear ROI from your marketing spend
- A trusted partner who genuinely cares about your success
In Summary: Outsourcing vs In-House
| Feature | In-House Team | Outsourced Agency |
|---|---|---|
| Cost | High (salaries, software, benefits) | Scalable & cost-effective |
| Skill Range | Limited to one or two people | Access to full team of experts |
| Flexibility | Difficult to scale quickly | Easy to adjust services as needed |
| Knowledge | Varies based on hire | Constantly updated industry insight |
| Tools | Requires separate investment | Included in service |
Choose Smarter. Choose Red Arrow Marketing.
If you’re a small business looking to compete in today’s digital world, outsourcing your marketing is the smarter, more affordable choice. At Red Arrow Marketing, we become your trusted digital partner — bringing style, strategy and substance to every campaign.
Ready to grow your business the smart way?
Contact us today to discuss how we can become your outsourced marketing team — with no fluff, no jargon, just results.
