Branding & Visual Identity

INTRODUCTION

Branding & Visual Identity That Makes You Unforgettable

Your brand is more than just a logo — it’s the story, feeling, and experience people associate with your business. At Red Arrow Marketing, we create powerful and cohesive branding and visual identity systems that help you stand out, connect with your audience, and grow with confidence.

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WHAT TO EXPECT

Comprehensive Branding Services Tailored to Your Business

At Red Arrow Marketing, we offer a full suite of branding services designed to help businesses establish a strong, consistent, and impactful identity across every touchpoint. Whether you're launching a startup, repositioning an established brand, or simply refreshing your visual assets, we bring clarity, creativity, and strategy to every project.

Logo Design

Your logo is often the first impression of your brand — and we make sure it’s a lasting one. Our design process starts with discovery and research, allowing us to create logos that are not only visually striking but aligned with your brand values, target audience, and market position. Every logo we create is unique, scalable, and ready for both print and digital use.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Colour Palette & Psychology-Based Design

Colour matters. We use principles of colour psychology to craft palette combinations that reflect your brand’s personality and influence the way your audience feels and behaves. From calming blues for trust to bold reds for action, we ensure your visual identity communicates at a subconscious level.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Tone of Tone of Voice Development

A brand is not just how it looks, but how it sounds. We help you define a tone of voice that feels authentic, resonates with your audience, and is consistent across your website, emails, social media, ads and printed materials. Whether you’re aiming for professional, playful, conversational or bold, we tailor your messaging to fit.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Graphic Design for Print & Digital

From business cards and brochures to social media content, packaging and signage, our graphic design services bring your brand to life. Everything we create is on-brand, high-quality, and designed with your business goals in mind.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Brand Guidelines

We create detailed brand guidelines that ensure consistency across every platform and team member — including logo usage, typography, colours, imagery, tone of voice, iconography, and more. Ideal for businesses looking to scale with clarity and cohesion, our brand guidelines become your blueprint for maintaining brand integrity.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Visual Direction & Photography Themes

Your brand should look and feel cohesive across all media, including photography. We help define the visual direction of your brand, offering mood boards, thematic guidance and shoot direction for lifestyle, product, or corporate photography. This ensures every image supports your story and strengthens your brand identity.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

Digital Brand Integration

We make sure your new branding works everywhere — from your website and ecommerce store to your email templates and social channels. No pixel is left behind.

Diverse group of seven creative professionals or coworkers collaborating and brainstorming around a desk with laptops and desktop computers in a modern office with a white brick wall background.

We conduct a thorough consultation first to find out more about your business and offer the most effective tailor-made digital marketing solutions.

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Give Us A Chance To Prove It!

With many years of experience behind our backs and with an extensive list of happy clients in the past, we are happy to take you on board and take all your digital marketing worries away.

MISSION

Why Choose Red Arrow Marketing for Your Branding?

At Red Arrow Marketing, we don’t just create pretty visuals — we create brands that mean something. Led by founder Alina Von Zunda, with over 15 years of experience in marketing and consumer behaviour, we understand how to tap into what makes your audience tick. Our approach blends creativity with strategy, ensuring every design decision serves a purpose. From colour palettes rooted in psychology to tone of voice that captures your personality, everything is crafted with care and consistency.

We're not a faceless agency. We work closely with you, taking the time to understand your goals, industry, and values. That’s why businesses across the UK trust Red Arrow Marketing to bring their brand to life — with integrity, results, and style.

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